Advancing Pharma
Industry With
Digital Initiatives

#DoItWithData

Maximize outcomes
with programmatic
advertising

#DoItWithData

What is D2?

Data plays a crucial role in any industry. While the adoption of data-driven marketing solutions by the Pharma industry is still in a nascent stage, it has huge potential to disrupt businesses. Through our D2 initiative, we aim to empower pharma marketers, enabling them to reach new heights of business growth through Digital Marketing initiatives.

The D2 Objective

The pharmaceutical industry is leveraging digital as a channel of engagement. However, most marketeers are using it as ”Just another channel". We intend to change that.

In reality, digital is a powerful tool which can empower marketeers to uncover valuable HCP behaviour related insights which can give them a competitive edge they never had.

However, according to a recent survey conducted, 41% pharma marketeers believe that the number 1 critical factor in digital experimentation, leading to digital transformation over time in the Indian Pharma industry, is the involvement and influence of the CEO and other CX0s.

Our initiative, hence, is targeted at informing and influencing decision makers of an organisation, to ensure the entire business group has in-depth understanding of digital marketing.

A new paradigm for measuring effectiveness in the digital world

I2P is a first-of-its-kind tool that will empower pharmaceutical organizations and lifescience brands to arrive at a quantifiable performance score for their digital campaigns and initiatives.

This tool plays a critical role especially in markets which lack prescription data and brings in data accuracy to predict ‘Intent to Prescribe’ score for HCPs who have either viewed or engaged with digital campaigns.