The Pill is Now a Commodity - Can 'Beyond the Pill' Models Work in India? | Nov 14, 2022
Joginder Vats had made peace with his 115 kg weight. He loved food and thought youth was about eating and making merry. Until one day his doctor told him that he was borderline diabetic. The choice was to change his lifestyle or take medicines for the rest of his life. Medicine makers had support programs, but he could...
Medical Reps will Remain - What will be their Future Role? | Oct 28, 2022
The role of pharmaceutical field force is still very important and this is likely to continue for the foreseeable future. Instead of standing against the notion, we should focus on building next-gen capabilities for this field force. This includes designing a more holistic model of response and focusing on how we can...
Digital Transformation and the World of Pharma | Jul 7, 2022
A big myth about digital transformation is that it is all about technology. It is not.
First, it is about thinking about how the business can grow faster and scale greater than it ever could in the past. It helps us to think of the true nature of technology...