Define and Measure Digital - KPIs and ROI | Dec 2, 2022
Gurpinder Singh from Indegene who has an industry-wide view says, “some measurement metrics may be more crucial than others, depending on the marketing goals. What constitutes a successful digital campaign for your brand can be revealed...
Measurement & optimization for digital marketing are critical success factors in the pharma industry | Dec 2, 2022
Ashutosh Inamdar, Senior GM at Lupin says, “digital has become an integral part of business strategy and KPIs for measuring its effectiveness have evolved over a period of time. While Pharma marketing activities have started leveraging...
Complexities of Remote Calls and Coverage in Pharma | Nov 30, 2022
Even though face-to-face is coming back, remote HCP engagement is here to stay. Globally, there is still, an appetite among HCPs to hear from pharma companies about the latest innovations in healthcare. Does that hold true in India...
The Pill is Now a Commodity - Can 'Beyond the Pill' Models Work in India? | Nov 14, 2022
The pill is now a commodity that many companies provide at heavy discounts, making money off everything ‘beyond the pill’. Investors are betting heavily on the potential of technological innovation to transform healthcare delivery.
How Can Pharma Make the Shift from Product Centricity to Customer Centricity? | Nov 6, 2022
The customer is the one who buys a product from us. In pharmaceutical selling, the customer is not always the end user, but it can be a distributor or an intermediary (pharmacy). We have often heard that pharma marketing has to shift from Product to Customer. What does this mean?
Pharma Field Force - What Next-Gen Capabilities Must they have to Stay Relevant? | Oct 26, 2022
The shift required the industry to experiment with technology in its customer-facing plans, which resulted in many cases, the creation of random acts of digital, often without a cohesive overarching strategy. Can pharma do better? The answer lies in understanding the utility of their digital assets while...
Don't go digital for the sake of doing digital | Aug 27, 2022
Catalyzed by the pandemic, the pharma industry quickly progressed from being digitally agnostic to a state of preparedness. The shift required the industry to experiment with technology in its customer-facing plans, which resulted – in many cases – a creation of random acts of digital, often without a cohesive...